In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
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In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)
The Marketing Scientists
39 minutes
2 months ago
Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)
In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and Roberto explain why the best marketing teams are ditching the brand-versus-performance debate. They also share why VEED.io blends new and old school media (including a big bet on 2000+ New York City billboards) to reach their audiences---and ke...
The Marketing Scientists
In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
