In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
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In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
What MoEngage Learned From Apple, Amazon — and the DTC Playbook
The Marketing Scientists
46 minutes
3 months ago
What MoEngage Learned From Apple, Amazon — and the DTC Playbook
In this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. Drawing inspiration from Apple’s emotional storytelling and Amazon’s experience-driven branding, Aditya explains how the best B2B marketers are ditching playbooks built on CAC and spreadsheets and replacing them with narrative, positioning, and trust. He also dives into why most companies fail at category creation, how to win mindshare wi...
The Marketing Scientists
In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
