In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
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In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon
The Marketing Scientists
40 minutes
7 months ago
How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon
In this episode of the Marketing Scientists Podcast, Keith Putnam-Delaney, CEO of Primer, reveals how his company is reinventing B2B audience targeting across channels like TikTok, Instagram, and even Amazon. He unpacks the limitations of traditional ad targeting, the misconceptions around "dead" channels, and why marketers need to rethink attribution and incrementality. Keith also dives into the evolving role of AI in advertising, shares a spicy take on LinkedIn ads, and explains how creativ...
The Marketing Scientists
In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating...
