In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
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In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
Susan Finerty's Guide to Managing Cross-Functional Partnerships
The Marketing Rapport
29 minutes
4 months ago
Susan Finerty's Guide to Managing Cross-Functional Partnerships
In this episode of The Marketing Rapport, Tim Finnigan hosts Susan Finerty, president of Finerty Consulting, to discuss why most organizations struggle to get things done across departments. Matrix organizations try to break down silos through cross-functional teams and shared services. Still, they often fail at medium-sized decisions—the everyday choices that fall between major strategic moves and quick daily calls. The core problem is simple: talking isn’t deciding. Teams get trapped in end...
The Marketing Rapport
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
