In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
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In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
Harnessing Data for Smarter Risk and Marketing Decisions
The Marketing Rapport
25 minutes
11 months ago
Harnessing Data for Smarter Risk and Marketing Decisions
In this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of OGMA Risk and Analytics, to discuss the evolving dynamics between marketing and risk management. Matthew shares his insights on the shifting power of choice to consumers, underscoring how the pandemic accelerated this trend. Consumers now have the convenience to make financial decisions from home, and businesses must adapt by providing timely and compelling offers to maintain their int...
The Marketing Rapport
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
