In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
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In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
From Rock Climbing to Entrepreneurship: Sasha DiGiulian on Marketing and Leadership
The Marketing Rapport
33 minutes
6 months ago
From Rock Climbing to Entrepreneurship: Sasha DiGiulian on Marketing and Leadership
Sasha DiGiulian, world-class rock climber and entrepreneur, joins Tim Finnigan on The Marketing Rapport to discuss her journey building Send Bars, a nutrition bar company. Sasha explains how her experience as a professional athlete shaped her approach to business. She emphasizes the importance of an "athlete mindset," focusing on continuous improvement and adapting to challenges. Sasha details the company's mission to create a product that is both good for people and the planet. Sasha s...
The Marketing Rapport
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
