In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
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In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
Beyond First-Party: Building Smarter Data Strategies with Josh Pisano
The Marketing Rapport
33 minutes
3 months ago
Beyond First-Party: Building Smarter Data Strategies with Josh Pisano
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Josh Pisano, Global Head of Product for Media at NielsenIQ. They unpack what it really takes to turn data into decisions—from identity resolution to clean room collaboration. Josh explains why first-party data, while valuable, often misses key signals and population segments. He shares how clean room technology and smarter data integration can close those gaps and improve decision-making across planning, activation, an...
The Marketing Rapport
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
