What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
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What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
The rise and rise of the CMO: why the years up to 2030 will see the role of CMO gain in influence and significance within B2B businesses
The Marketing PodCAST
22 minutes
5 years ago
The rise and rise of the CMO: why the years up to 2030 will see the role of CMO gain in influence and significance within B2B businesses
The Marketing Pod recently collaborated with B2B Marketing on research into the changing role of the CMO in B2B organisations. In this podcast episode, hear B2B Marketing’s Editor-in-chief Joel Harrison and The Pod’s founders Jodie Williams and Jen Hughes discuss some of the key findings of their research Hear about the key drivers behind major changes in business attitudes, including the impact of COVID-19 on B2B customer behaviour and how this has created an increased need for an experience...
The Marketing PodCAST
What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
