What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
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What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
Purpose-led marketing has emerged in the last few years as a powerful way to highlight a company’s values and mission – as well as its impact on the wider community. But how can you make sure a company’s purpose is authentic? And what are the best ways to express purpose in a way that truly resonates with your audience? In this episode, the Marketing Pod team discusses the shift from product-driven to purpose-driven marketing, and what that means for B2B brands.
The Marketing PodCAST
What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
