What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
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What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
How B2B logistics company GEFCO have adapted marketing strategies during Covid-19
The Marketing PodCAST
11 minutes
5 years ago
How B2B logistics company GEFCO have adapted marketing strategies during Covid-19
Every B2B business has had a different experience of Covid-19. As a global logistics business, GEFCO’s services have remained very much in-demand - but in recent months their primary focus has necessarily been keeping their people safe. It’s meant some significant operational changes, all of which have been made a little easier by meaningful support from HR and marketing. GEFCO has been extremely proactive in their use of marketing during the recent crisis, acting quickly to address the chang...
The Marketing PodCAST
What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
