The Marketing Mix: Thought-starters for B2B Business Leaders
Steve Cummins - Solent Strategies
29 episodes
9 months ago
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
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On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix?
The Marketing Mix: Thought-starters for B2B Business Leaders
29 minutes
1 year ago
The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix?
Search Engine Optimization; Demand Generation; and Content Marketing. Most of the conversations in this first season of the podcast have delved into one (or more) of these three key areas of marketing.In this final episode of Season 1, Steve selects a sound bite or two from each of his interviews, to remind everyone how smart his guests are! And to zero in on the #1 takeaway from each episode. He recaps his discussions with marketing practitioners, business owners, and an author. And he...
The Marketing Mix: Thought-starters for B2B Business Leaders
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
