The Marketing Mix: Thought-starters for B2B Business Leaders
Steve Cummins - Solent Strategies
29 episodes
9 months ago
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
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On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
Marketing Attribution: Understanding where your customers come from, w/ Steffen Hedebrandt
The Marketing Mix: Thought-starters for B2B Business Leaders
32 minutes
2 years ago
Marketing Attribution: Understanding where your customers come from, w/ Steffen Hedebrandt
You’re spending money on PPC ads, on improving SEO performance, and attending multiple events. How do you know which of these investments is paying off? That’s what Marketing Attribution is all about.In this episode of The Marketing Mix, we’re talking to Steffen Hedebrandt, CMO and co-founder of Dreamdata, about the importance of marketing attribution for small and mid-sized B2B companies. We discuss the challenges of tracking complex buyer journeys, and the different attribution models ...
The Marketing Mix: Thought-starters for B2B Business Leaders
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
