The Marketing Mix: Thought-starters for B2B Business Leaders
Steve Cummins - Solent Strategies
29 episodes
9 months ago
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
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On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
The Marketing Mix: Thought-starters for B2B Business Leaders
15 minutes
1 year ago
Keeping Up With Marketing Trends
I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly.A few years ago, it was all about in-person events, networking, and reading a few books.Now - post-covid - much of our marketing education is digital. TikTok, webinars, social media and, yes, podcasts. And as AI becomes a bigger and bigger part of the conversation, where do you go to keep up with t...
The Marketing Mix: Thought-starters for B2B Business Leaders
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
