The Marketing Mix: Thought-starters for B2B Business Leaders
Steve Cummins - Solent Strategies
29 episodes
9 months ago
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
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On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
AI in Marketing: How to get started on your AI journey
The Marketing Mix: Thought-starters for B2B Business Leaders
26 minutes
1 year ago
AI in Marketing: How to get started on your AI journey
Are we ready to take advantage of AI in Marketing yet?Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing over the next few years.So in this episode, I talk through the options that marketers should consider as they start to look into AI; share some example...
The Marketing Mix: Thought-starters for B2B Business Leaders
On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for differe...
