In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k months,” or “Grow your dream audience overnight.” But what happens when those promises don’t quite match the depth, nuance, and truth of what we actually do? I unpack how using a “sexy sell” can feel great at first: the validation, the sales, the quick wins, but over tim...
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