The foundation of everything is based on Trust. Your current relationship with your partner, your decision to join a company, and even your decision to listen to this podcast are all based on trust.

And trust is more than ever the cement that binds companies to their customers. Like Jack Ma once mentioned, “Once you have trust, the rest is easy.”

However, in recent times, trust has been shattered by the pandemic. For B2B companies, which traditionally rely on relationship building to do business, this meant recalibrating their presence.

To some extent pivoting efforts…

To discuss about it, I am excited to have Aradhna Boodhoo-Laumond, Communications Director at Eclipse Communications