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The Marketing Matrix
Lisanne Murphy
129 episodes
17 hours ago
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.
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Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
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All content for The Marketing Matrix is the property of Lisanne Murphy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
Episodes (20/129)
The Marketing Matrix
Aligning Values for Business Success with Eugene Dilan TMM : 120
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Eugene Dilan, founder of Dilan Consulting Group. They discuss Eugene's journey from a challenging upbringing in Brooklyn to becoming a renowned psychologist and consultant. Eugene shares insights on leadership, values, and the importance of aligning personal and organizational values for growth and transformation.
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17 hours ago
36 minutes 26 seconds

The Marketing Matrix
Supporting Individuals in Transition with Jacquie Williams TMM : 119
In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Jacquie Williams , founder of The New Chapter Co. and New Chapter Consulting. Jacquie shares her journey from personal struggles to building a community brand and consulting business that supports individuals in transition. The conversation delves into overcoming self-doubt, the importance of authenticity, and the role of AI in business. Jacquie emphasizes the power of starting with what you have and building a soulful, sustainable business.
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3 days ago
28 minutes 50 seconds

The Marketing Matrix
Good Authority: A Guide to Authentic Leadership with Jonathan Raymond TMM : 118
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Jonathan Raymond, founder and CEO of Ren AI, about the intersection of AI and human development. They discuss the challenges of implementing AI in coaching and leadership, the importance of authenticity, and how AI can enhance personal and professional growth. Jonathan shares insights from his book "Good Authority" and his journey as a tech founder, emphasizing the need for real conversations and personal development in the workplace.
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6 days ago
37 minutes 47 seconds

The Marketing Matrix
The Power of Niche Specialization in Business with Jimmy Lea TMM : 117
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Jimmy Lea, CSP from The Institute for Automotive Business Excellence. They discuss the transformative impact of coaching on automotive repair shops, focusing on business growth, efficiency, and community building. Jimmy shares insights on industry trends, the importance of niche specialization, and the Institute's unique approach to coaching and training.
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1 week ago
34 minutes 6 seconds

The Marketing Matrix
Rewiring Minds, Building Better Leaders with Kevin Thibodeaux TMM : 116
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Kevin Thibodeaux, a leadership coach known for his transformative approach to mental fitness and emotional intelligence. They discuss the importance of quieting negative voices, the impact of AI on business, and Coach Kev's innovative MBA experiment aimed at developing future leaders.
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1 week ago
37 minutes 34 seconds

The Marketing Matrix
Navigating Corporate America: A Woman of Color's Journey with Ingrid Hu Dahl TMM : 115
Ingrid Hu Dahl — author, speaker, and leadership coach — shares her powerful story of growing up in a multicultural family, navigating corporate America as a woman of color, and building a career rooted in inclusion and personal growth. She opens up about the inspiration behind Sunshining on Morning Snow, why values alignment matters in leadership, and how AI is shaping the future of learning and development.
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2 weeks ago
30 minutes 25 seconds

The Marketing Matrix
The Smart Way to Scale with AI with Elisa Janson Jones TMM : 114
Elisa Janson Jones has worn many hats—author, content creator, and now AI consultant helping businesses scale with clarity. In this conversation with Lisanne Murphy, she introduces the Calm AI Navigator Framework, a unique approach to blending artificial intelligence with authentic leadership. Together, they explore how AI can fuel strategic growth, the pitfalls of chasing every new tech trend, and why staying human-centered is the real key to long-term success.
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3 weeks ago
32 minutes 25 seconds

The Marketing Matrix
Redefining Opportunities in the Changing World of Work with Jodi McPherson TMM : 113
In this episode of "The Marketing Matrix," host Lisanne Murphy welcomes Jodi McPherson, co-founder and CEO of Work Simplr, a company revolutionizing the freelance model. Jodi shares her journey from a 30-year career in Ed Tech to creating a platform that provides equitable access to paid work for students, while helping businesses tap into untapped talent. The conversation delves into the challenges of traditional freelancing, the impact of AI, and the importance of redefining work opportunities. Jodi's insights are not only inspiring but also offer a fresh perspective on how to navigate the evolving landscape of work. Tune in to discover how Work Simplr is making a difference and why it's relevant to both students and businesses today.
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1 month ago
34 minutes 8 seconds

The Marketing Matrix
Transforming Business Through Purpose-Driven Leadership with Wayland Lum TMM : 112
Dive into the world of leadership development in private equity with Wayland K. Lum, the visionary CEO of Copperbox. In this episode, Wayland shares how aligning leadership with core purpose can transform businesses and drive sustainable growth. Discover the powerful role of AI in shaping modern leadership and why human connection remains crucial in a tech-driven world. Whether you're a seasoned executive or just starting out, this conversation offers valuable insights and inspiration to elevate your leadership game. Click play to explore how you can lead with purpose and impact!
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1 month ago
34 minutes 19 seconds

The Marketing Matrix
Turning Life’s Limits into Business Innovation with Jolly Nanda TMM : 111
In this episode of "The Marketing Matrix," host Lisanne Murphy welcomes Jolly Nanda, a seasoned entrepreneur and founder of Vicrity Management Consulting. They dive into the challenges and triumphs of startups, emphasizing the importance of strategic planning and change management. Jolly shares her personal journey of overcoming misdiagnoses and how it inspired her to create solutions that empower individuals and businesses alike. This conversation is a must-listen for anyone looking to align their business goals with people-focused strategies and navigate the ever-evolving landscape of entrepreneurship. Tune in to discover how to turn challenges into opportunities and drive meaningful change in your organization.
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1 month ago
30 minutes 57 seconds

The Marketing Matrix
Thriving in Business - Growth Strategies and Challenges with Paul Batz TMM:110
Dive into an enlightening episode of "The Marketing Matrix" with Lisanne Murphy and Paul Batz, where they unravel the secrets of thriving leadership through the lens of "goodness." Paul shares his journey from public relations to pioneering organizational effectiveness, revealing how his research is transforming accountability into a positive force for teamwork and success. With engaging stories and practical insights, this episode is a treasure trove for leaders and entrepreneurs eager to foster a culture of growth and collaboration. Tune in to discover how you can harness these principles to elevate your business and inspire your team.
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1 month ago
35 minutes

The Marketing Matrix
The Lie Women Still Believe About Power with Gloria Feldt TMM:109
Join Lisanne Murphy as she interviews Gloria Feldt, a leader in gender equality and empowerment. Discover Gloria's journey from small-town roots to national leadership, and explore strategies for overcoming cultural biases and advancing women in leadership roles. This episode offers valuable insights into creating a more equitable future.
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2 months ago
36 minutes 5 seconds

The Marketing Matrix
BONUS: Tools for Conscious Creators with Mark Phillips
In this Bonus Episode of the Marketing Matrix Podcast, content creator Mark Phillips shared how to monetize your passion and find the best platforms to share your content. After listening, you’ll have a solid content creation plan in place to attract your audience and sell products.
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4 years ago
40 minutes 57 seconds

The Marketing Matrix
BONUS: Mindset Coaching and Self-Care with Jennifer Loedhing
No matter what your niche or goals are, your mindset is what is most important. Through coaching and self-care, you can turn your approach around completely to be the best version of yourself, every day.
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4 years ago
44 minutes 7 seconds

The Marketing Matrix
TMM108: Rapid Business Growth While Staying Authentic with Liz Benny
Liz Benny, The Queen of Kapow, shares how to rebrand and reinvent yourself at the right time, how to care and empathize with your community, and how to use paid advertising to get where you want to go quickly.
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4 years ago
55 minutes 37 seconds

The Marketing Matrix
TMM107: Launching Loudly with Steve Larsen
In Episode 107 of the Marketing Matrix Podcast, ClickFunnels expert and marketer Steve Larsen shared how to define your dream customer, go evergreen with an info product, and launch loudly.
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4 years ago
1 hour 2 minutes 11 seconds

The Marketing Matrix
TMM106: Secrets of Successful Podcasting with Travis Brown
In Episode 106 of the Marketing Matrix Podcast, Travis Brown of Pod Decks shared how to create a frictionless podcast experience for your listeners, stay motivated to create and record content, and how to build an active community.
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4 years ago
45 minutes 37 seconds

The Marketing Matrix
TMM105: Connect Authentically in your Instagram DM’s with Travis Brown
In Episode 105 of the Marketing Matrix Podcast, Travis Brown of Pod Decks shared how to take the few extra seconds to get to know your new followers, and leverage audio messages to really connect with them on a deeper level.
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4 years ago
14 minutes 5 seconds

The Marketing Matrix
TMM104: Launch With A Viral Giveaway with Gabe Schillinger
In Episode 104 of the Marketing Matrix Podcast, Gabe Schillinger of Legion Beats and Midi Money shared how to host a viral giveaway for a launch where every lead is incentivized to bring you more leads.
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4 years ago
49 minutes 20 seconds

The Marketing Matrix
TMM103: Multiplying Your Impact with Content with the BizBros
In Episode 103 of the Marketing Matrix Podcast, Luis and Fonzie Camejo of BIZBROS shared how to nail down your messaging, gain the courage to hit publish, and get more followers to hire you. After listening, you’ll have a solid content plan to book high-paying gigs.
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4 years ago
46 minutes 22 seconds

The Marketing Matrix
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.