TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.
Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.
They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.
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TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.
Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.
They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.
194. Luxury in the Bleachers: How Sports Sponsorships Became Premium Experiences
The Marketing Madmen
46 minutes 24 seconds
1 week ago
194. Luxury in the Bleachers: How Sports Sponsorships Became Premium Experiences
In this hybrid episode of Marketing Madman and Legacy of Luxury, Nick Constantino sits down with Shelby Wright of Georgia Bulldog Sports Marketing to explore how sports have evolved into luxury experiences—and how sponsorships have transformed from simple signage into immersive brand partnerships. From tailgates to naming rights, they unpack the strategy, psychology, and economics behind modern sports marketing.✅ Key Takeaways• Sports experiences now mirror luxury hospitality: turnkey tailgates, premium seating, curated fan journeys.• Sponsorships have shifted from “spots and dots” to storytelling and experiential marketing.• Success in sponsorships requires clear KPIs, flexibility, and ongoing communication.• Authenticity is the new currency—fans and consumers crave real connection.• Women in sports marketing bring unique strengths: listening, curiosity, and low ego.• Brands must define their goals, audience, and activation strategy before entering sponsorships.#LegacyOfLuxury #MarketingMadman #GeorgiaBulldogs #SportsMarketing #LuxuryExperience #SponsorshipStrategy #CollegeFootball #BrandPartnerships #ExperientialMarketing #WomenInSports
The Marketing Madmen
TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.
Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.
They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.
