In this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics’ Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report—like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders.
You’ll learn:
Why bi-directional data connectivity is the new normal
The truth about composable CDPs and who they’re really for
How to choose the right measurement model, from MMM to incrementality
What’s hype and what’s real when it comes to AI in marketing
How marketers can build a flexible, composable tech stack
If you’re grappling with complexity, overwhelmed by AI promises, or unsure where to go next with your marketing data—this one’s for you.
Get the 2025 Marketing Data Report: https://discover.supermetrics.com/marketing-data-report-2025/
