Modern marketing measurement with Supermetrics and Google Cloud

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/f8/87/8a/f8878abd-fa2a-eccd-0b8d-02eaff65a7e7/mza_678050370552243225.jpg/600x600bb.jpg

The Marketing Intelligence Show

Supermetrics

98 episodes

1 week ago

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

Marketing

Business

RSS

All content for The Marketing Intelligence Show is the property of Supermetrics and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/4903642/4903642-1738932974229-3e4fbb30a12f9.jpg

Modern marketing measurement with Supermetrics and Google Cloud

The Marketing Intelligence Show

28 minutes 8 seconds

8 months ago

Modern marketing measurement with Supermetrics and Google Cloud

In today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show, we explore what modern marketing measurement should look like, leveraging insights from Google’s Modern Measurement Playbook.

Join Outi Karppanen, Lead Marketing Analytics Strategist at Supermetrics, and Jakob Pörschmann, AI Specialist Customer Engineer at Google, as they break down how brands and agencies can unlock actionable insights to drive growth.

Discover how combining multiple measurement approaches—from data-driven attribution to marketing mix modeling and incrementality testing—fuels smarter, privacy-first decision-making. If you’re looking to future-proof your marketing measurement strategy, this is a session you don’t want to miss!

🎧 Tune in now to learn:
✅ How to apply Google’s Modern Measurement Playbook
✅ Why multi-measurement frameworks are the key to actionable insights
✅ How to navigate privacy challenges while maintaining data accuracy

🔗 For more insights, download the 2025 Marketing Data Report:supermetrics.com/report

Plus, explore more sessions and resources at https://community.supermetrics.com/