How To Truly Understand Your Customer's Buying Behavior with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics

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The Marketing Innovators Podcast

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33 episodes

5 days ago

The Marketing Innovators Podcast is a show for marketers who want to push the boundaries of marketing and learn about the cutting edge strategies and channels that are working today. In this introductory episode, Mouneeb shares more about his personal backstory, why he started the show, and what to expect in future episodes.

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How To Truly Understand Your Customer's Buying Behavior with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics

The Marketing Innovators Podcast

27 minutes 10 seconds

3 years ago

How To Truly Understand Your Customer's Buying Behavior with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics

In this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics.

Carlee's role includes defining and executing marketing, digital communication, and PR strategies to support the overall corporate goals and objectives of CopperTree Analytics.

She supports the productization of CopperTree’s SaaS software solutions across various vertical markets through numerous acquisition channels while analyzing their results and opportunities for improvement.

Aside from being a full-time mom, Carlee's passions include optimizing the customer journey and lifecycle from brand awareness to final purchase and customer advocacy, through thought-out demand generation for increased recurring revenue.

Connect with Carlee Groves: https://www.linkedin.com/in/carleegroves/?originalSubdomain=ca

Learn more about CopperTree Analytics at https://www.coppertreeanalytics.com/

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