On this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Patty Romeo, VP of marketing at Juvonno, a Winnipeg-based software company that designs solutions for outpatient rehabilitation clinics with online booking, charting, scheduling, and billing.

After earning a business degree with a focus on marketing from North Dakota State University, Patty spent several years in the corporate world, learning valuable lessons about process structure and workflow. She then moved into the world of startups, where she had more autonomy and wore many hats.

She joined Juvonno in a sales role, right as the company was ready to scale up in a big way. When she moved over to the marketing side, her sales experience provided a solid foundation of knowledge about the company, the solution, and most importantly, the customers and their needs.

Patty has focused on getting their message consistent, to reach the people who are most likely to become users. The result is an increase in traffic of 400% over the last few years. And just in the past year, they’ve increased the number of qualified leads by 165%.

What she and her team are doing is clearly working.

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