On this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Brent Brooks, Director, Sales and Strategic Marketing at MMB Networks, an IoT technology company that helps global brands create amazing customer experiences through connected wireless products.

Brent and his team have a strong focus on the customer experience. They are upfront with their promises, knowing that they must deliver to create satisfied customers who will want to continue the relationship.

The company relies heavily on word-of-mouth for starting and building a repeatable customer journey, but they also take great care that all the customer-facing digital content they create is geared toward educating current and future customers in a relatable way. This is important in a market that is undergoing constant technological maturation.

At MMB Networks, they focus on four pillars of IoT development: strategy, design, manufacturing, and support. Brent and his team work side-by-side with the engineers and developers to ensure that the marketing messaging follows the customers as they navigate through those pillars.

An IoT product isn’t like a traditional electronic product. It requires attention to the customer throughout the entire lifecycle, and Brent and his team are there to deliver.

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As we mentioned, this episode is brought to you by 2Web. We help your business thrive online. Learn more and say hello at 2Web.ca.