The one podcast you need as a C-level Marketer, Director on Entrepreneur looking to rock your Business Growth. The Marketing Innovation Show is the official Podcast for our Global Digital Marketing Agency "Marketiu". With each episode, we bring you top performers in Marketing, Serial Entrepreneurs and renowned Digital Growth hackers. discussing top-edge Marketing Trends & Tactics, to help you skyrocket your success online. Topics will include Social Media Marketing, Strategy & Ads, Marketing Strategy, Performance Marketing & Google Ads Trends, Growth Hacking, Ecommerce, B2B Inbound Marketing & Lead Generation as well as Email Marketing & Automation. Tune in, and if you'd like us to cover specific subjects, let us know - we'll do it!
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The one podcast you need as a C-level Marketer, Director on Entrepreneur looking to rock your Business Growth. The Marketing Innovation Show is the official Podcast for our Global Digital Marketing Agency "Marketiu". With each episode, we bring you top performers in Marketing, Serial Entrepreneurs and renowned Digital Growth hackers. discussing top-edge Marketing Trends & Tactics, to help you skyrocket your success online. Topics will include Social Media Marketing, Strategy & Ads, Marketing Strategy, Performance Marketing & Google Ads Trends, Growth Hacking, Ecommerce, B2B Inbound Marketing & Lead Generation as well as Email Marketing & Automation. Tune in, and if you'd like us to cover specific subjects, let us know - we'll do it!
Using event technology to redefine human connection in B2B businesses [Julius Solaris]
The Marketing Innovation Show
39 minutes 25 seconds
3 years ago
Using event technology to redefine human connection in B2B businesses [Julius Solaris]
Join Andrei and our guest on todayโs episode, Julius Solaris, as they will be discussing how to best use shared online experiences and events technology to redefine human connection in B2B businesses. Julius is the VP of Marketing Strategy and Events at Hopin, Europe's fastest-growing startup of all time,โโ as well as a world-renowned event influencer.
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๐๐จ๐ง๐ง๐๐๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ฎ๐ฅ๐ข๐ฎ๐ฌ:ย ย
๐๐๐๐ ๐๐ก๐: hopin.com
๐ฝ๐ข๐๐๐ข๐ ๐๐ ๐ฟ๐๐๐๐๐๐ผ๐: https://www.linkedin.com/in/juliussolaris/ย
ย
๐๐จ๐ง๐ง๐๐๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ง๐๐ซ๐๐ข:
๐๐๐๐๐๐ก๐๐ข: https://marketiu.comย / https://marketiu.roย ย ย
๐ด๐๐๐๐๐ ๐๐ ๐ฟ๐๐๐๐๐๐๐: https://www.linkedin.com/in/andreitiu/ย ย ย
๐๐๐๐๐๐ก๐๐ข ๐๐ ๐ฟ๐๐๐๐๐๐๐: https://www.linkedin.com/company/marketiuย ย ย
๐๐๐๐๐๐ก๐๐ข ๐๐ ๐๐ค๐๐ก๐ก๐๐: https://twitter.com/marketiuagencyย ย ย
๐๐๐๐๐๐ก๐๐ข ๐๐ ๐ผ๐๐ ๐ก๐๐๐๐๐: https://www.instagram.com/marketiuagency/ย ย
๐ธ๐๐๐๐ ๐๐ก hello@marketiu.ro
ย
๐๐ข๐ฌ๐ญ๐๐ง ๐ญ๐จ ๐ญ๐ก๐ ๐๐ฉ๐ข๐ฌ๐จ๐๐ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ ๐ฉ๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ:
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Episode transcript:ย
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Andrei Tiuย ย
Hi, there! This is Andrei, welcoming you to a new episode of The Marketing Innovation Podcast Show. Our special guest today is Julius Solaris, who is the VP of Marketing Strategy and Events at Hopin, Europe's fastest-growing startup of all time. And today, we'll discuss how to best use shared online experiences and events technology to redefine human connection in B2B businesses. Without further ado, Julius is a pleasure to have you on the show. How are you? How's the year started for you? I know you are in LA at the moment. So how was the weather there?
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Julius Solarisย ย
Thank you, Andrei, thank you for having me. It's such a pleasure to be with you. And, you know, the very exciting start of the year, as you know, we navigate through the uncertainty and you know, whatever prospect is out there, everybody's excited. In the marketing and events industry to kind of go back to in-person everybody's looking at virtual as well as a long term solution to the issue. So we're navigating for both personally. The United States is slightly different from the rest of the world. So I've been able been fortunate enough to attend several in-person events, one of those last weeks for 3000 people. So yeah, lots of insights, we're definitely going back to in-person, it's not as fast as we wanted it to be. But at the same time, you know, there's a lot of innovation happening in virtual so I'm stimulated by both parts, I guess, you know, I come from them in person. Ward, I come from analysing in person, the business of events. But I've always had a passion in technology. Therefore, I'm like, drawn into this battle between virtual and in-person that is happening right now. Yeah, so exciting times.
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Andrei Tiuย ย
Yes, definitely. And I feel with, you know, with coming from the live space, and now going to digital and are coming back to life I think, however, that some changes are here to stay when it comes to the innovation that has been happening and the way that customers or actually people in general, as well as transposing the b2b space, have adapted to the COVID pandemic, and now going out of it, how they see events as part of their marketing strategy. So I'm really hyped for us to go through the ins and outs and have your insights from a technology point of view, as well as adoption and what you guys are developing at the moment. Let's see if we will go into AR and that side of things as well, if you want to, then that'd be really, really interesting. Because as you also know, this is a very hot subject nowadays, between our marketing audience. So exciting. I th
The Marketing Innovation Show
The one podcast you need as a C-level Marketer, Director on Entrepreneur looking to rock your Business Growth. The Marketing Innovation Show is the official Podcast for our Global Digital Marketing Agency "Marketiu". With each episode, we bring you top performers in Marketing, Serial Entrepreneurs and renowned Digital Growth hackers. discussing top-edge Marketing Trends & Tactics, to help you skyrocket your success online. Topics will include Social Media Marketing, Strategy & Ads, Marketing Strategy, Performance Marketing & Google Ads Trends, Growth Hacking, Ecommerce, B2B Inbound Marketing & Lead Generation as well as Email Marketing & Automation. Tune in, and if you'd like us to cover specific subjects, let us know - we'll do it!