Join Andrei and our guest, James Scherer, on today’s episode, as they will dive deep into content marketing trends for 2022. From strategy shifts to AI and SEO drove content production. James is the VP of Growth at Codeless. He's helped 10 figure brands like monday.com or Nextiva dominate categories with content marketing at a massive scale.   𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐉𝐚𝐦𝐞𝐬:   𝑊𝑒𝑏𝑠𝑖𝑡𝑒: codeless.io 𝐽𝑎𝑚𝑒𝑠 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/james-scherer-94709830/ 𝐽𝑎𝑚𝑒𝑠 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: @JDScherer    𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢: 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro    𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/    𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu    𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency    𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/   𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro   𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦: ▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube  ▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show  ▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean  ▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify  ▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer  ▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher  ▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox    Useful links: Monday.com: https://monday.com/  MarketingMuse: https://www.marketmuse.com/  Clearscope: https://www.clearscope.io/    Episode transcript:   Andrei Tiu   Hi, there! This is Andrei, and you are on The Marketing Innovation Podcast Show. Our special guest today is James Scherer, VP of growth at Codeless. He's helped 10 figure brands like monday.com or Nextiva dominate categories with content marketing at a massive scale. And today we'll dive deep into content marketing trends for 2022. From strategy shifts to AI and SEO drove content production. Exciting times, a very insightful and practical discussion today. James, it's a pleasure to have you here on the show! How are you? How's it going?   James Scherer   It's going very well. Thank you for having me. I'm excited about this.   Andrei Tiu   Yeah, same here. Thank you for being on the show. Let's see. So without further ado, let's bring a bit of your background to the table. So I'd like for you to maybe make a quick intro. Let people get to know you a little bit. Tell us how you started in marketing. What was your journey so far? Maybe a couple of highlights. And then we have some really interesting case studies that we were discussing just before the show, so I'm really excited to get into them and talk a bit about, you know, hands-on marketing.   James Scherer   Yeah, absolutely. Okay, so a bit about me. My name is James Scherer. I'm currently the VP of growth at Codeless, which is a Content Marketing agency. I started marketing in 2013, I was an English graduate. And when I graduated, like a lot of liberal arts majors, I didn't really know exactly what I was going to do. And I fell into Content Marketing and writing totally haphazardly at a startup in Vancouver, Canada, where I was living, and really, really enjoyed it and suddenly had something to do with my degree, which was handy. And I moved from writer at a startup there to editor and then Head of Inbound. So when I left in 2018, that was kind of my role. And that was, you know, a lot of really good foundational understanding of digital marketing because I was writing on a lot of different digital marketing subjects because our agency or the company I worked for, did a broad spectrum of stuff. And then I went kind of remote, my wife and I started travelling the world a little bit. So I was writing. And I, again, kind of fell into writing for this content marketing agency. And then when I kind of settled back down here in the UK with my wife, back in 2019, I moved to Director of an editorial at Codeless. And then just in January, a VP o