Join Andrei and our guest on today’s episode, Tom Donohue, as they will be discussing secrets of product marketing, and Tom's journey with Kitcaster, launching it into the market and growing it as a company. And in parallel, they'll also be looking at podcast marketing, and how you can market your podcast show if you do run or are planning to run a podcast in the near future.  Tom Donohue, is the co-founder and marketing lead of Secure Digital Asset Group, a revolutionary cryptocurrency exchange processor, as well as the product manager for Kitcaster. Connect with Tom: Website: www.kitcaster.com  Tom on LinkedIn: www.linkedin.com/in/thetomdon    Connect with Andrei: Marketiu: https://marketiu.com / https://marketiu.ro   Andrei on Linkedin https://www.linkedin.com/in/andreitiu/  Marketiu on Linkedin: https://www.linkedin.com/company/marketiu  Marketiu on Twitter: https://twitter.com/marketiuagency  Marketiu on Instagram: https://www.instagram.com/marketiuagency/  Email at hello@marketiu.ro   Listen to the episode on your favourite platform: ▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube ▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show ▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean ▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify ▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer ▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher ▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript:   Andrei Tiu   Hi there! This is Andre and you are on the marketing innovation podcast show. Our special guest today is Tom Donohue and you might already know him from a previous episode on our podcast when we were discussing blockchain and crypto technology. However, today, things are going to be a bit different and very exciting because today we'll be talking about actually the company that Tom has been a core member of, since the beginning. And there is also our main podcast booking partner, Kitcaster, which have been along the journey with us for the past year or so. So we'll be talking about the secrets of product marketing, and Tom's journey with Kitcaster, launching it into the market and growing it as a company. And in parallel, we'll also be looking at podcast marketing, and how you can market your podcast show if you do run or are planning to run a podcast in the near future. So, Tom, it's such a pleasure to reconnect them to have you again on the show. How are you? How's the summer treating you so far?   Tom Donohue   Yeah, it's great to be back on here. Had a great time last time and look forward to talking to some more podcast marketing topics this time. Yes, summer over here in Denver. Everybody thinks it's always cold here. But the other day we hit like 104, we had a couple of 100 degree days. So we're sweating out here. We got the air conditioning turned down to the max.   Andrei Tiu   Summer weather.   Tom Donohue   Yeah.   Andrei Tiu   Super. So let's get started. I think cause I've been thinking about the best way to build the context. And I think even though some of the people might already know you, as you know, the smart tech guy that was part of all these multiple projects in the past, including blockchain and other types of technology, I think this is a great opportunity for us to talk a bit more about you like the product guy, the product marketer, and entrepreneur that in partnership with Ryan and everybody else built, what is today Kitcaster. So if you'd like to share a bit of your journey with the company, and how you guys went about launching it, and where you are with it at the moment?   Tom Donohue   Sure, definitely. For anyone who doesn't know, the way that I've been in contact with Andrei here is through our company Kictcaster that we've got here in Denver. We're a podcast booking agency, and we focus on booking top entrepreneurs, coaches, executives, on very