Join Andrei and our guest on today’s episode, Raul Galera, as they will be discussing leveraging this channel as an eCommerce business and how to best benefit from loyalty and word of mouth programmes. Raul is the Chief Advocate at RefferalCandy, an app that allows eCommerce brands to set up and run customer referral programs Connect with Raul:  𝑊𝑒𝑏𝑠𝑖𝑡𝑒:  https://www.referralcandy.com/  𝑅𝑎𝑢𝑙 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/raulgalera/    𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢: 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro    𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/    𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu    𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency    𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/   𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro   𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦: ▶️Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube  ▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show  ▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean  ▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify  ▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer  ▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher  ▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox    Episode transcript:   Andrei Tiu   Hi there, this is Andrei and you're on The Market Innovation Podcast Show. Our special guest today is Raul Galera, the Chief Advocate to ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programmes. Today, we'll discuss leveraging this channel as an ecommerce business and how to best benefit from loyalty and word of mouth programmes as well, during the upcoming shopping season. Without further ado, Raul, it's a pleasure to have you here on the show. How are you? How's the morning going?   Raul Galera   I've got doing well. Thanks for having me.   Andrei Tiu   No worries, it's my pleasure. You look very fresh. How's everything going on your side with the business, with life, with, you know, customers?   Raul Galera   Pretty good. I actually recently just relocated to Mexico City. So this is where I'm speaking from right now. This is my first 48 hours here. I literally just got here like this past weekend. And things are going very well. I mean, in terms of ReferralCandy, as you can, as you can imagine, the ecommerce world has exploded over the past 18 months. So we've experienced a lot of growth. And with that, obviously a lot of new improvements that we've done to our app, to better serve our merchants. So yeah, it's a pretty exciting time for free comments in general. And we're trying to help us make Mitchison as we can.   Andrei Tiu   Great, some great stuff. So, let's start by maybe introducing you a bit more to the audience and help our guys here understand your background and what ReferralCandy does? And how do you engage with the ecommerce players let's say, so that we can dive into discussion in more depth as we go?   Raul Galera   Yeah, absolutely. So about myself, I actually been at ReferralCandy for the past five years now, mostly running the partner programme. So we obviously collaborate with a bunch of other companies in the ecommerce world. Whether it's their ecommerce agencies or other tech companies, or you know, media companies that touch in with marketing or ecommerce in general. I'm in charge of managing those relationships. And ReferralCandy specifically, for those that are listening that are not familiar with us. We are an app that allows e commerce stores to set up and run customer referral programmes. So think about the traditional the world-famous Dropbox referral programme, Uber referral programme in which you, us a customer, get something every time that you refer a friend and kind of like bring new brand new business to the store. So we basically allow brands to set it up and run it on autopilot, ju