Join Andrei and our guest on today’s episode, Elzie Flenard III, as they will be discussing podcasts, as part of a comprehensive content marketing strategy, as well as tips and strategies to run a professional podcast show. Elzie is the CEO of Podcast Town, the podcasting agency through which he helps people and brands connect, communicate and cultivate relationships with their audience through podcasting, coaching and training. Connect with Elzie:  Website:  https://www.podcasttown.net/about-us  Elzie on LinkedIn: https://www.linkedin.com/in/elziedflenardiii/    Connect with Andrei: Marketiu: https://marketiu.com / https://marketiu.ro   Andrei on Linkedin https://www.linkedin.com/in/andreitiu/  Marketiu on Linkedin: https://www.linkedin.com/company/marketiu  Marketiu on Twitter: https://twitter.com/marketiuagency  Marketiu on Instagram: https://www.instagram.com/marketiuagency/  Email at hello@marketiu.ro   Listen to the episode on your favourite platform: ▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube ▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show ▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean ▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify ▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer ▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher ▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript: Andrei Tiu   Hi there! This is Andrei and you are on The Marketing Innovation Podcast Show. Our special guest today is Elzie, or, as many know him, ”The Mayor”. He is the CEO of Podcast Town, the podcasting agency through which he helps people and brands connect, communicate and cultivate relationships with their audience through podcasting, coaching and training. Today, we'll discuss podcasts as part of a comprehensive content marketing strategy, as well as tips and strategies to run a professional podcast show. So without further ado, Elzie it's a pleasure to have you here on the show. How are you? How's the morning / almost lunchtime going?   Elzie Flenard   Well, first of all, Andrei, thank you so much for having me on the show. I am doing fantastic. It is around 11am. Almost lunchtime here in the US. So I'm excited and full of energy and ready to talk about podcasting.   Andrei Tiu   Love it, super. So let's go! We have a very curious audience here. I know that podcasting has been, you know, on the marketers mind for five years now and things are moving forward in many cases. But I think the way that we will approach the subject today is going to be super relevant and super interesting. I'm excited to get to it. However, I would like to start by letting you tell us a bit about you and about your journey and how you started on this path. Are you up for it?   Elzie Flenard   Let's do it.   Andrei Tiu   Super, over to you.   Elzie Flenard   So my journey started, pretty much by accident in terms of how I got into podcasting. I'll spare you the long version of the story, but essentially, I was looking to learn, and I was stuck in my side hustle and I wanted to quit my day job. But I didn't have the knowledge, I felt I needed to know more about business and how to run business in order to get over that hump. And so my bright idea was I was going to start this show called ”Enterprise Now” and I was going to invite these brilliant business minds onto my show and learn from them. And so that's what I did, I started my show, I started learning so many concepts and principles from these business owners that eventually, it worked! I was able to quit my day job and do podcasting full time. So that's the long and short story, but it was totally not my intention to start a podcast business, it just sort of happened.   Andrei Tiu   Okay, so you initially just wanted to be a podcaster?   Elzie Flenard   I wanted to do anything other than my day job, quite honestly. I'm a business guy, I