Join Andrei and our guest on today’s episode, Tyler ”Sully” Sullivan, as they will be discussing how to best prepare your online store for the upcoming shopping season as well as email marketing strategies to boost revenue and profits in eCommerce. Sully is the founder of BombTechGolf, an eCommerce store with over 20 million sold online since 2012. He also runs Ecomgrowers, helping Shopify store owners ramp up their online revenue and profits.    Connect with Sully:  Website:  http://Ecomgrowers.com Sully on LinkedIn: http://linkedin.com/in/tyler-sullivan-494b5426 Sully on Facebook: @bombtechgolf Sully on Twitter: BombTechGolf   Connect with Andrei: Marketiu: https://marketiu.com / https://marketiu.ro   Andrei on Linkedin https://www.linkedin.com/in/andreitiu/  Marketiu on Linkedin: https://www.linkedin.com/company/marketiu  Marketiu on Twitter: https://twitter.com/marketiuagency  Marketiu on Instagram: https://www.instagram.com/marketiuagency/  Email at hello@marketiu.ro   Listen to the episode on your favourite platform: ▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube ▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show ▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean ▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify ▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer ▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher ▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox   Episode transcript:   Andrei Tiu   Hi there! This is Andrei welcoming you to our new season of The Marketing Innovation Podcast Show. Our special guest today is Tyler Sullivan, also known as Sully, who is the founder of BombTechGolf, an eCommerce store with over 20 million sold online since 2012. He also runs Ecomgrowers, helping Shopify store owners ramp up their online revenue and profits. Tyler here is hyper-focused on the customer experience and operating a lean business that doesn't just drive revenue but drives serious profit and cash flow. Today, as we are getting into the frenzy of Black Friday preparations for eCommerce in general, we'll discuss how to best prepare your online store for the upcoming shopping season as well as email marketing strategies to boost revenue and profits in eCommerce. Without further ado, Tyler, it's a pleasure to have you here on the show. How are you how's the day going?   Tyler Sullivan   Good, man, living the dream. You know, drinking some coffee needs some more math to switch to whiskey in preparation for Black Friday. But life is good, we got to update that deck, we're at over 30 million sold. So we're doing you know, right around I think our trilling twelves, almost 10 million, and my own brand and the agency. I think we've got 40 clients right around that. So it's been cool to be on both sides. And both businesses, I kind of started with no real intention to start them, they kind of found me. And then kind of go into my founders store and how I got started if you like.   Andrei Tiu   Perfect, yeah, I was about to pick your brains on that. And to actually, you know, help people here understand, as well as me, how you started out, and mainly, you know, running an eCommerce back in the day in 2012 - that was pretty early. So it will be interesting to hear your story and how you made a start on this.   Tyler Sullivan   Probably very different than if someone has started recently. I started in 2012 - I was an accidental entrepreneur. I was just obsessed with golf and trying to hit the golf ball as far as I could. And in doing so, I ended up breaking a lot of golf clubs, right? It wasn't from my pure power or muscles, which I wish it was. But this local club builder was assembling these special clubs for me. And I would go around trying to compete in what they call a world long to drive. It's like the homerun Derby of golf. And I just did it because it was fun. I had a full-time job. And the