How do we determine the performance of our messaging ads and user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Block Rate"!
Definition: Block Rate measures the % of people who blocked our page after the have messaged us
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv #digitalmarketing #metrics #marketing #jargonbuster #advertising #metricsmadesimple #messagingadtips #blockrate #marketingmadesimple #digitalmarketinglife #facebookjail ##facebookads