Why You Still Pay Netflix (Even at $24.99)

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The Marketing Guy | Rachit Kapoor

Rachit Kapoor

18 episodes

4 days ago

About The Marketing Guy Hi, I’m Rachit Kapoor 👋 On this channel, I talk about marketing, psychology, brand storytelling, and trends in a way that is simple, practical, and fun in the age of AI. You’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics & playbooks from 15+ years of experience (c) Marketing psychology made simple (d) Latest trends shaping how people buy & behave If you're a founder, marketer, or creator, hit subscribe and join me as we figure out what makes brands grow and people buy. 🎧Video + Audio podcasts on Spotify & YouTube. Audio everywhere

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Why You Still Pay Netflix (Even at $24.99)

The Marketing Guy | Rachit Kapoor

3 minutes 46 seconds

2 months ago

Why You Still Pay Netflix (Even at $24.99)

Netflix used to be $7.99, now it's $24.99. But you are still paying for it!

Why?Because psychology takes over logical thinking.(1) Tiny price hikes do not scare you. (2) Cancelling feels painful.(3) You don't want to miss the next Squid Games episode.(4) $7.99 per month feels cheap until you bundle it together per year.So, Netflix is not just a streaming business; it is much more than that.In this video, I break down why Netflix keeps raising prices and why we continue to say yes. A great masterclass when you are planning your subscription product or your next pricing strategy.

#Netflix #MarketingPsychology #RachitKapoor