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The Marketing Guy | Rachit Kapoor
Rachit Kapoor
18 episodes
3 days ago
About The Marketing Guy Hi, I’m Rachit Kapoor 👋 On this channel, I talk about marketing, psychology, brand storytelling, and trends in a way that is simple, practical, and fun in the age of AI. You’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics & playbooks from 15+ years of experience (c) Marketing psychology made simple (d) Latest trends shaping how people buy & behave If you're a founder, marketer, or creator, hit subscribe and join me as we figure out what makes brands grow and people buy. 🎧Video + Audio podcasts on Spotify & YouTube. Audio everywhere
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Marketing
Business
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All content for The Marketing Guy | Rachit Kapoor is the property of Rachit Kapoor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
About The Marketing Guy Hi, I’m Rachit Kapoor 👋 On this channel, I talk about marketing, psychology, brand storytelling, and trends in a way that is simple, practical, and fun in the age of AI. You’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics & playbooks from 15+ years of experience (c) Marketing psychology made simple (d) Latest trends shaping how people buy & behave If you're a founder, marketer, or creator, hit subscribe and join me as we figure out what makes brands grow and people buy. 🎧Video + Audio podcasts on Spotify & YouTube. Audio everywhere
Show more...
Marketing
Business
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Why Customers Want What They Can't Have | What Makes People Say Yes
The Marketing Guy | Rachit Kapoor
3 minutes 4 seconds
2 months ago
Why Customers Want What They Can't Have | What Makes People Say Yes

Ever walked past a shelf "full of products" and you kept going until the moment you saw “Only 2 left,” 🔔 and something made you stop 💡?Suddenly, that product wasn’t just an item; it was the "last chance."It is the reason why hashtag Nike’s limited drops 👟 cause overnight queues, why hashtag Starbucks’ 🥤 seasonal drinks feel like a festival.In this mini episode of Sun Root Marketing Lab, you will see: (1) How scarcity creates urgency and drives faster decisions(2) Real-world examples from Nike and Starbucks(3) Why this tactic works and how to use it without losing trust🎧 Whether you are a marketer, entrepreneur, or just curious about the psychology behind buying decisions, this mini episode will change how you think about urgency in sales.Podcast Host: Rachit KapoorThis is Sun Root Digital, and you are watching Sun Root Marketing Lab#ScarcityEffect #MarketingPsychology #ConsumerBehavior#BrandStrategy #MarketingPodcast #sunrootmarketinglab #sunrootdigital #rachitkapoor

The Marketing Guy | Rachit Kapoor
About The Marketing Guy Hi, I’m Rachit Kapoor 👋 On this channel, I talk about marketing, psychology, brand storytelling, and trends in a way that is simple, practical, and fun in the age of AI. You’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics & playbooks from 15+ years of experience (c) Marketing psychology made simple (d) Latest trends shaping how people buy & behave If you're a founder, marketer, or creator, hit subscribe and join me as we figure out what makes brands grow and people buy. 🎧Video + Audio podcasts on Spotify & YouTube. Audio everywhere