The New Rules of Weird Marketing

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The Marketing Guy | Rachit Kapoor

Rachit Kapoor

18 episodes

4 days ago

About The Marketing Guy Hi, I’m Rachit Kapoor 👋 On this channel, I talk about marketing, psychology, brand storytelling, and trends in a way that is simple, practical, and fun in the age of AI. You’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics & playbooks from 15+ years of experience (c) Marketing psychology made simple (d) Latest trends shaping how people buy & behave If you're a founder, marketer, or creator, hit subscribe and join me as we figure out what makes brands grow and people buy. 🎧Video + Audio podcasts on Spotify & YouTube. Audio everywhere

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The New Rules of Weird Marketing

The Marketing Guy | Rachit Kapoor

10 minutes 25 seconds

1 week ago

The New Rules of Weird Marketing

What do a fried-chicken shoe, a rotting burger, and a gothic dance have in common? They all broke the "rules of marketing" and won big.In this episode of The Marketing Guy, I introduce you to three real stories that prove how weirdness, imperfection, and even a little absurdity can outperform strategy.The three stories are:🐔 Crocs × KFC: The chicken-scented shoe that sold out in minutes🍔 Burger King: The moldy Whopper that made people trust fast food again🩰 Netflix’s Wednesday: The dance that wasn’t planned, and became a billion-view trendThis is The New Rules of Weird Marketing, where imperfection becomes influence, and weirdness becomes the real mantra for connecting.

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