Some marketing experiments end after a campaign.This one has been running for more than a century, and it is still teaching us everything about meaning, memory, and emotion.It began in a small pharmacy in 1886. A medicinal mix became a symbol. Along the way, it stopped just selling a product and won people's hearts.In this episode of The Marketing Guy, I share how a 139-year-old brand mastered reinvention, from designing a bottle everyone could recognize in the dark to redefining the image of Santa Claus and turning advertising into music and art.This brand is a blueprint for resilience, showing how brands outlive eras by staying emotionally constant and strategically restless.🎧 Watch until the end to see what every modern marketer, founder, and storyteller can learn from it....#TheMarketingGuy #MarketingStrategy #BrandResilience #Storytelling #AdvertisingHistory #EmotionalBranding #Coke #CocaCola #Koke #KocaNola #TheCocaColaCompany #BrandBuilding