Cookies (not the ones you eat) once powered a $600 billion ad industry, fuelling retargeting, endless tracking, and personalisation at scale.But Safari and Firefox already block them. And by 2025, Google Chrome (with 60% to 65% of global browser share) will phase them out completely.So what happens when the cookie deprecates?In this episode of the Sun Root Podcast, I look at the biggest shift in marketing in the last two decades and how AI is stepping in to fill this gap.This podcast comes with real-world examples from:🍪 Mondelez: using contextual AI to beat cookie-based ads👖 Mavi Jeans: uplifting their online sales through personalisation🛒 FairPrice Group: cutting CPA and CPM quite drastically with The Trade Desk’s UID 2.0Watch till the end to understand what this shift means for your business, your ads, and your customers.

Podcast Host: Rachit Kapoor

📩 Connect with me on LinkedIn: https://www.linkedin.com/in/rachitkapoor

Follow: Sun Root DigitalPoints from this podcast(a) Cookies: These are small bits of data that websites leave in your browser. This is to remember what kind of content you have been viewing online, so that advertisers can look at those cookies as you scroll around the internet. It is this reason why the shoes you searched for on Sunday suddenly follow you all week across Facebook, LinkedIn, new websites, and Instagram.It feels like you phone is listening when you mention something to a friend, but in reality, it's usually cookies and tracking algorithms connecting signals from your browsing and predicting interests with this magical accuracy.(b) GumGum Advertising: https://gumgum.com/(c) Perzonalization: https://www.perzonalization.comIf you would like to learn more, then there is a whole case study about Mavi Jeans: /mavi-case-study/

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