Why are people buying chocolate from YouTubers and coffee from vloggers?
In this episode, Sun Root Digital and Rachit Kapoor unpack the rise of creator-led brands like MrBeast’s Feastables and Emma Chamberlain’s Coffee, and what it means for the future of media, trust, and commerce.
Highlights include:
Why creators are the new media brands
The psychology behind consumer trust (Self-Congruity Theory)
What brands can learn from Poppy, Feastables & more
The 3 key steps to build your own media-first brand
This episode is for creators, founders, marketers, and anyone who's ready to turn an audience into a brand and a brand into a movement.
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Instagram: @sunrootdigital
Write at sunrootdigital@gmail.com
Podcast Host: Rachit Kapoor