Starting her career on stage, Sarah Kleist developed a knack for telling stories, a skill she’s since translated into building brands and digital experiences with a business of her own. Her approach centers around engaging her clients’ audiences through clever content strategies on TikTok, insanely fast web design processes, tailored SEO tactics, and more. In this episode of The Marketing Factor, Sarah reflects on how her theater roots help her understand audience psychology, putting her in a position to approach marketing as a blend of art and strategy. Watch the full interview for Sarah’s fresh takes on branding, and read on for five key takeaways from our chat below for a deeper look into some of her insights on engaging audiences.