From Media Relations to Multidimensional Storytelling: Jackie Thomson on the Evolution of Modern PR

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The Marketing Factor, by Cobble Hill

Marketing Factor

30 episodes

4 days ago

Welcome to "The Marketing Factor" - the podcast and content series that dives deep into the world of direct-to-consumer e-commerce, uncovering the strategies and insights that separate the hobbyists from the heavy hitters. Hosted by Austin Dandridge, the visionary CEO of Cobble Hill and a seasoned digital marketing expert, each episode is a masterclass in making the leap from small-scale to stratospheric success.

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Marketing

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From Media Relations to Multidimensional Storytelling: Jackie Thomson on the Evolution of Modern PR

The Marketing Factor, by Cobble Hill

50 minutes 29 seconds

10 months ago

From Media Relations to Multidimensional Storytelling: Jackie Thomson on the Evolution of Modern PR

In this episode of The Marketing Factor, I sit down with my colleague, Jackie Thomson, founder of Of Counsel, to explore the transformative world of PR. With more than 13 years of experience, Jackie shares insights into how PR has evolved from traditional media relations to a multifaceted practice encompassing storytelling, influencer partnerships, and purpose-driven events.