In the latest episode of The Marketing Factor, I sat down with Peter Kang, co-founder and chairman of Barrel Holdings, who has built a portfolio of agencies that has redefined what strategic growth looks like. In this conversation, Peter revealed how intentional positioning and systematic thinking have shaped his approach to building and scaling multiple successful agencies. As someone who's followed Peter's weekly newsletter and insights for years, I was particularly interested in understanding how his methodical approach to agency specialization could benefit brands looking to partner with agencies. His journey offers valuable lessons for both agency leaders and brands seeking the right partnership.