E-commerce Marketing Secrets: HART Jewelry's Black Friday Strategy & Customer Acquisition Tactics

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The Marketing Factor, by Cobble Hill

Marketing Factor

30 episodes

1 week ago

Welcome to "The Marketing Factor" - the podcast and content series that dives deep into the world of direct-to-consumer e-commerce, uncovering the strategies and insights that separate the hobbyists from the heavy hitters. Hosted by Austin Dandridge, the visionary CEO of Cobble Hill and a seasoned digital marketing expert, each episode is a masterclass in making the leap from small-scale to stratospheric success.

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E-commerce Marketing Secrets: HART Jewelry's Black Friday Strategy & Customer Acquisition Tactics

The Marketing Factor, by Cobble Hill

38 minutes 30 seconds

2 months ago

E-commerce Marketing Secrets: HART Jewelry's Black Friday Strategy & Customer Acquisition Tactics

In this episode of The Marketing Factor, Austin Dandridge interviews Curry Hagerty, the marketing mastermind behind HART Jewelry's explosive growth. Discover how this contemporary jewelry brand scales without heavy discounting and dominates Black Friday with innovative strategies.KEY TAKEAWAYS:

Black Friday pre-sale strategy for existing customers
Why creative testing beats optimization for Meta ads
Building a marketing team with EOS (Entrepreneurial Operating System)
Klaviyo automation for retail stores and trunk shows
Attribution tracking with Triple Whale vs Meta reporting
AI tools for e-commerce growth and customer discovery

Running 25-30 new ad creatives monthly on Meta
Whitelisting campaigns using real customers vs mega-influencers
Omnichannel customer feedback loops from retail to online
Geographic email segmentation for pop-up events
Browse abandonment flows without heavy discounting

Klaviyo for email/SMS marketing
Triple Whale for attribution tracking
Meta advertising optimization
Shopify Plus AI features
Daydream.io for AI-powered shopping discovery

Perfect for e-commerce founders, marketing managers, and jewelry brands looking to scale profitably without racing to the bottom on pricing.