Influencer marketing has come a long way since the days of trading free products for social shoutouts. Today it’s big budgets, matching expectations, and a new set of challenges to work through. I recently sat down to have a chat with Robyn Nissim, Fractional VP of Social Media + Influencer Marketing at Social Proof Agency. She is a social media expert with 14 years of experience and she broke down how you can get the most out of influencer marketing in 2024. That’s what we’ll cover in this blog, but we get into much much more in the latest episode of The Marketing Factor, including: - The evolution of social media marketing and strategies for adapting to platform changes - Integrating AI in marketing: balancing efficiency with authenticity - Developing effective content strategies across platforms