In this episode of The Marketing Factor, Austin Dandridge interviews Lucas Ballasy, CEO and partner at Barrel, a specialized CPG commerce agency. Lucas shares insights from his journey from freelance designer to agency leadership, while discussing his popular weekly newsletter and approach to creative work.

TIMESTAMPS:

00:41 - Lucas's journey with writing and creative expression

03:46 - The process of writing a weekly newsletter

12:38 - From freelance designer to CEO at Barrel

19:06 - Finding focus in the CPG space

23:53 - Effective landing page strategy for CPG brands

29:20 - Why headless commerce rose and fell

33:20 - When brands should invest in custom vs theme websites

38:03 - Evolution of website development methodologies

43:58 - Current trends in e-commerce and CPG