Building Outdoor Brands That Last with Jon Howard

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The Marketing Factor, by Cobble Hill

Marketing Factor

30 episodes

6 days ago

Welcome to "The Marketing Factor" - the podcast and content series that dives deep into the world of direct-to-consumer e-commerce, uncovering the strategies and insights that separate the hobbyists from the heavy hitters. Hosted by Austin Dandridge, the visionary CEO of Cobble Hill and a seasoned digital marketing expert, each episode is a masterclass in making the leap from small-scale to stratospheric success.

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Marketing

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Building Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast

The Marketing Factor, by Cobble Hill

40 minutes 24 seconds

2 weeks ago

Building Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast

In this episode, Austin Dandridge talks with Jon Howard, founder of JoHo & Co. and longtime outdoor industry marketer, about what it takes to build enduring brands in today’s crowded DTC landscape. From shifting outdoor storytelling beyond product specs to developing data-driven customer personas, Jon shares how to align teams, leverage community marketing, and balance wholesale with DTC growth. They unpack post-COVID trends, influencer credibility, evergreen campaigns, and why clarity—not constant chasing—drives long-term success.