In this episode of The Marketing Factor, host Austin Dandridge sits down with Shae Fascenda, Senior Email Strategist at Cobble Hill, to uncover the advanced tactics driving ecommerce growth through strategic email marketing. Shae shares her battle-tested expertise on planning holiday campaigns months in advance, why SMS has become non-negotiable with its 98% open rate, and how strategic segmentation outperforms volume every time. Whether you're looking to improve your deliverability score or create more effective SMS campaigns that feel like texts from a friend, this conversation delivers actionable insights for marketers ready to elevate their ecommerce results. Don't miss Shae's compelling case for why the most successful brands are already planning their Black Friday campaigns in March and how proper email fundamentals create the foundation for sustainable growth.