Join The Marketing Couch with Lakshmipathy Bhat, a seasoned advertising veteran and marketing communications leader at Robosoft Technologies, with a career spanning across iconic agencies like Trikaya Grey, HTA Direct, and FCB Ulka. Dive deep into the art, science, and evolution of advertising and B2B marketing from someone who's truly seen it all.
In this insightful and nostalgic conversation, you'll discover:
1. How advertising has evolved from glamorous print ads of the '90s to today's multi-channel, digital-first landscape.
2. Why the essence of advertising—persuasion and emotional connection—remains unchanged despite technological advancements.
3. The critical role of language, culture, and regional nuances in crafting impactful communication.
4. What differentiates truly great copywriters and creatives in an era of AI-generated content.
5. Insights on media planning, media buying, and how digital disruption changed the economics and strategy of advertising.
6. Practical strategies for effective B2B content marketing that breaks through clutter without chasing vanity metrics.
7. Lakshmipathy's secrets to consistency in content creation, personal branding, and his passion-driven journey through blogging and LinkedIn.
Timestamps:
(00:00) Intro: The Changing Landscape of B2B Marketing
(02:53) Lakshmi's Journey in Advertising
(06:00) The Evolution of Advertising and Content Marketing
(09:08) Cultural Influences in Advertising
(11:45) The Art and Science of Advertising
(14:59) Direct Response Advertising: A Different Approach
(17:48) The Role of Language in Advertising
(21:11) Lakshmi's Career Path and Key Campaigns
(23:59) The Shift to Content Marketing
(27:00) Persuasion in Advertising and Content Marketing
(38:51) The Importance of a Strong Online Presence
(44:06) Navigating the B2B Content Landscape
(51:25) The Evolution of Copywriting in Advertising
(58:10) The Changing Dynamics of Media and Advertising
(01:01:13) The Journey of Blogging and Personal Branding
"At its heart, great advertising solves business problems creatively." - Lakshmipathy Bhat
Connect with Lakshmipathy:
* Blog: https://bhatnaturally.com
* Twitter: https://twitter.com/bhatnaturally
* LinkedIn: https://www.linkedin.com/in/lbhat
Connect with Jaydip:
* LinkedIn: https://www.linkedin.com/in/jaydipsikdar
Referenced:
* Robosoft Technologies: https://www.robosoftin.com
* Advertising Agencies: Trikaya Grey, FCB Ulka, HTA Direct, and Lintas
* Apple's Influence and Legacy: https://www.apple.com
* Times of India: https://timesofindia.indiatimes.com
Production by Unstoppable Club. For inquiries about appearing on the podcast, email geetha@unstoppable.club
The Marketing Couch brings you conversations with marketing leaders who share practical insights on building brands, driving growth, and navigating marketing careers.
#Advertising #B2BMarketing #ContentMarketing #CreativeStrategy #PersonalBranding