Paroma Sen joined Astera Labs as VP of Corporate Marketing in January 2024—just two months before the company's $2B IPO. Here's how she built a marketing organization from scratch during one of the most intense periods in a company's lifecycle, and what she learned about making "boring" industries cool again.We discuss:1. The "Tiramisu Strategy" for building marketing infrastructure in layers (and why alignment holds it all together)2. How to manage 7 different audiences simultaneously without diluting your message3. Why being the "new person" during crisis can be your biggest advantage4. The moment industry people said Astera was "showing up bigger than your brand"5. How creative AI usage cuts through B2B content clutter (data centers with Christmas lights?)6. Why she deliberately chooses stretch roles over "perfect fit" positions every time7. The cross-continental marketing reality: What works in India vs Silicon Valley8. How Astera became the first semiconductor company to embrace ABM methodologyWhere to find Paroma Sen:• LinkedIn: https://linkedin.com/in/paromasenWhere to find Jaydip:• LinkedIn: https://www.linkedin.com/in/jaydip-sikdar• YouTube: https://www.youtube.com/@jaydipsikdarIn this episode, we cover:00:00 Introduction02:55 The Evolution of Semiconductor Marketing05:48 Building a Marketing Team from Scratch08:54 The Tiramisu Strategy for Organizational Growth11:50 Positioning in the AI Infrastructure Landscape15:10 Cross-Cultural Marketing Insights18:12 Lessons from the D2C Experience27:17 Navigating B2B and Consumer Marketing Dynamics28:15 Roles and Responsibilities in Marketing29:32 Differentiating Go-to-Market Strategies30:56 Understanding Audience Engagement32:40 Communicating Across Diverse Audiences36:38 The Evolution of Product Marketing39:44 The Importance of Positioning in Marketing41:10 AI's Impact on Marketing Strategies44:11 Implementing Account-Based Marketing (ABM)46:22 The Role of Diversity in Marketing Teams48:53 Advice for Aspiring Marketers50:32 The Shift in Content Marketing StrategiesMy biggest takeaways: The "Tiramisu Strategy" for building marketing from scratch: Infrastructure first (people, process, technology), then strategy (what to do/not do), then execution—all held together by alignment across leadershipThe 30-60-90 day framework for new leaders: Listen and absorb (first 30), reflect your point of view and gather feedback (next 30), then decide and communicate the plan (final 30)The 7-audience framework for complex B2B messaging: Map all stakeholders (customers, partners, investors, press, analysts, current employees, future employees), but tailor content strategically; not every message serves all sevenReferenced:• Astera Labs: https://www.asteralabs.com/• SAP: https://www.sap.com/• National Semiconductor: https://www.ti.com/• Dolby Labs: https://www.dolby.com/• NDTV Ethnic: https://www.ndtvethnic.com/• OCP Summit: https://www.opencompute.org/• The Marketing Couch: https://www.youtube.com/@jaydipsikdar• UC Berkeley Haas: https://haas.berkeley.edu/• Seth Godin's Marketing Blog: https://seths.blog/Production and marketing by Unstoppable Studio.For inquiries about sponsoring the podcast, email geetha@unstoppable.club.#B2BMarketing #CorporateMarketing #SemiconductorMarketing #IPOMarketing #MarketingTeamBuilding #ProductMarketing #AIInMarketing #MarketingLeadership #VPMarketing #B2BMarketingStrategy #MarketingFromScratch #SiliconValleyMarketing #TechStartupMarketing #HardwareMarketing #AIInfrastructureMarketing #AsteraLabs #SAPMarketing #NationalSemiconductor #DolbyLabs #TiramisuStrategy #MarketingOrgStructure #EventMarketing #ABMSemiconductor #B2BContentStrategy #MarketingCareerAdvice #MarketingLeadershipDevelopment #InternationalMarketing #HiringMarketingTalent #MarketingPodcast #B2BMarketingPodcast #StartupMarketingPodcast #TheMarketingCouch #MarketingCareerPodcast #B2BMarketingFrameworks