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The Marketing Cloudcast
Salesforce
115 episodes
9 months ago

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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Marketing
Technology,
Business
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All content for The Marketing Cloudcast is the property of Salesforce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

Show more...
Marketing
Technology,
Business
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How to Speak ABM: Episode 2 – The Data Imperative
The Marketing Cloudcast
26 minutes
5 years ago
How to Speak ABM: Episode 2 – The Data Imperative

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. 

Guests:

  • Chris Golec, Founder of Demandbase 
  • Jon Miller, Chief Product Officer at Demandbase
  • Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes

Resources:

  1. Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4 
  2. Marketing Intelligence Report - https://sfdc.co/bu3LHs 
  3. A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA
The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.