Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
Technology
Health & Fitness
About Us
Contact Us
Copyright
© 2024 PodJoint
Podjoint Logo
US
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/ac/40/3a/ac403aa7-293b-7ef8-1c48-a4857652df9b/mza_701689770919795382.png/600x600bb.jpg
The Marketing Cloudcast
Salesforce
115 episodes
9 months ago

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

Show more...
Marketing
Technology,
Business
RSS
All content for The Marketing Cloudcast is the property of Salesforce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

Show more...
Marketing
Technology,
Business
https://files.casted.us/a5180ca8-3761-4561-950b-f38eda990822.png
How to Speak ABM: Episode 5 – Three’s Company
The Marketing Cloudcast
32 minutes
5 years ago
How to Speak ABM: Episode 5 – Three’s Company

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.

Guests: 

  • Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG 
  • Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
  • Cinzia Bazzo - National Vice President Retail Canada, Salesforce

Resources:

  1. Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
  2. BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.