Have you ever been interested in starting a podcast? In this episode of The Marketing Channel, I welcome Shawn Karawa, Managing Principal of the Shawn K Collective, a collection of her experiences that she’s curated into four successful businesses. Join us as we discuss how her faith-based podcast, Lipstick, Coffee, Jesus, inspires countless people and which marketing tactics she uses to keep the inspiration flowing and growing.
“No shame in the game, she and I are both Christians, and so we think about how we wish that people would know, just because you’re Christian, doesn’t necessarily mean that you’re exempt from the things that you see out there in the world. It’s just that we have a different way that we live and there’s a different way that we kinda utilize what we do.” - Shawn Karawa
Together we discuss the inspiration and passion behind her podcast and what truly goes into creating a podcast behind the scenes, challenges and all. Resiliency, revenue generation, learning new things and resisting comparison are all things to keep in mind when creating a podcast!
You’ll learn the importance of making decisions with your budget in mind, why consistency in personal branding should not be overlooked, and how Shawn’s podcast has deeply impacted others. Shawn then shares an awe-some, motivational example of how they connect with their audience in a moving way and how they’re creating intimate moments of discussion with small groups of listeners. Curious to know what she and her co-host tend to talk about after hitting record? Tune in to find out!
“With every challenge, I would definitely say that it’s important to have a growth mindset and to be willing to learn. If you’re willing to learn, you’ll get through those challenges… and your podcast will be better as you go.” - Shawn Karawa
Shawn wants you to know that life is short…if you want to start a podcast or another creative project, just do it! You have the ability to do anything you want, it just takes a bit of work.
If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel!
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Connect with Shawn and learn more about Lipstick, Coffee, Jesus: www.lipstickcoffeejesus.com
Follow them on Instagram: www.instagram.com/lipstickcoffeejesus19
Connect with them on Facebook: www.facebook.com/ShopLCJ