In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new Marketing Technology Insights report, unpacking why small teams are struggling with complex tech stacks and why ease of use now tops the priority list. The conversation moves to AI, with a debate on whether the hype has peaked, discuss the realities of implementing AI effectively, and explore Adobe’s announcement of specialized AI agents designed to enhance customer experiences. Finally, they touch on the upcoming Dreamforce event and wrap up with Mike’s tip of the week on GDPR compliance, reminding marketers of the risks of outdated data and the importance of clean databases.   About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.   About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.   About Hannah Kelly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.   Time Stamps 00:00:00 - Introduction to Marketing Automation Moment Podcast00:00:53 - Act-On’s Marketing Technology Insights Report00:01:15 - Insights on Small Marketing Teams and Tool Stacks00:03:15 - The Importance of Ease of Use in Marketing Tools00:04:34 - AI Capabilities and Marketer Priorities00:06:13 - The Reality of AI in Marketing00:08:40 - Adobe's New AI Agents Announcement00:10:02 - Specific AI Functions vs. General AI Solutions00:12:11 - The Future of AI in Marketing Platforms00:13:35 - Discussion on Dreamforce Event00:15:52 - GDPR Compliance and Data Management Tips00:17:27 - Conclusion and Final Thoughts   Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Kelly on LinkedIn: https://www.linkedin.com/in/hannah-kelly-b0706a107/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABriH7cBjOKakLTry2oZpPzoqKYXgLp0ttY Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We’d also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724